Estonian-Finnish influencer Erna Husko faces backlash over video filmed against Finland wildfire backdrop

Estonian-Finnish fitness influencer Erna Husko has sparked outrage on social media after posting a video clip filmed against the backdrop of a devastating wildfire in Finland. Critics accused her of being insensitive while others lost their homes in the blaze. The controversy has gone viral across social media platforms.

Estonian-Finnish fitness influencer and content creator Erna Husko has found herself at the centre of a social media storm after releasing a video clip that was filmed against the backdrop of a major wildfire that devastated parts of Finland.

The video, which Husko posted to her social media channels, quickly drew sharp criticism from viewers who pointed out that real people had lost their homes in the same fire visible in the background. Many commenters called the clip embarrassing and deeply insensitive, with one sentiment that resonated widely: «This is embarrassing — other people lost their homes in that fire!»

The backlash spread rapidly across platforms, with thousands of users weighing in on whether the influencer had crossed an ethical line by using the dramatic scenery of an active disaster as a visual backdrop for personal content.

Husko, who operates across both the Estonian and Finnish social media markets and is known for her fitness-focused content, has not yet publicly addressed the controversy in detail. The incident has reignited broader debates about the responsibilities of social media influencers when major disasters affect the communities they engage with.

The Finnish wildfire, which caused significant damage and forced residents from their homes, has been a major news story in Finland. Critics argue that using such tragedies as an aesthetic backdrop — even unintentionally — trivialises the suffering of those directly affected.