Estonian TV personality Keili Sükijainen launches her own lemonade brand at Balti jaam

Estonian journalist and TV personality Keili Sükijainen has revealed the subject of her mysterious marketing campaign — a lemonade brand bearing her own name. The campaign had attracted criticism after observers noted its strong resemblance to the branding style of American influencer Alix Earle.

Estonian journalist and television personality Keili Sükijainen unveiled her own namesake lemonade brand at Balti jaam in Tallinn, bringing an end to days of speculation surrounding a secretive marketing campaign she had been running.

The campaign had sparked considerable criticism online after many observers pointed out that its visual style and tone closely mirrored the branding approach used by popular American influencer Alix Earle. The similarities drew widespread commentary on social media, with many questioning the originality of the promotional strategy.

Despite the controversy, Sükijainen pushed ahead with the reveal, sharing the lemonade at Balti jaam in what appeared to be a public launch event. The product carries her own name, making it a personal branding venture for the well-known media figure.