Eurovision 2027 in Bulgaria could cost up to 40 million as cities compete to host

Bulgaria is already discussing the potential hosting of Eurovision 2027, with estimates suggesting the event could cost up to 40 million. Several Bulgarian cities are competing for the right to host the continent's biggest song contest.

Although Bulgaria's hosting of Eurovision 2027 has not yet been officially confirmed, discussions are already well underway about which city could take on the massive organisational challenge — and its equally massive price tag.

Estimates circulating in Bulgaria suggest the total cost of hosting the event could reach as high as 40 million, making it one of the most expensive undertakings the country would have faced in terms of large-scale entertainment events. The Eurovision Song Contest is Europe's most-watched annual music competition, drawing audiences in the hundreds of millions.

Multiple Bulgarian cities are reportedly vying for the opportunity to host the contest, seeing it as a major platform for international visibility and tourism. The competition to secure the hosting rights reflects both the prestige associated with Eurovision and the significant economic activity the event brings to the host city and country.

The official confirmation of Bulgaria as the 2027 host country has not yet been announced, meaning the internal discussions among cities remain preliminary. However, the early momentum suggests that Bulgarian authorities are taking the possibility seriously and beginning to lay the groundwork for a potential bid.