Meta tests episodic Reels feature 'Series' on Instagram and Facebook

Meta is testing a new feature called 'Series' that will allow creators to produce episodic Reels content on Instagram and Facebook. The company is considering monetization opportunities for the feature, though it has not disclosed specific details.

Meta, the parent company of Instagram and Facebook, is testing a new feature called 'Series' that enables creators to share their Reels videos as episodic series. The new feature offers content creators a more structured way to share longer narratives or serialized content on both platforms.

Meta confirmed to TechCrunch that it is considering monetization opportunities for the 'Series' feature, but did not specify what those might be. This suggests the company wants to make episodic content creation financially attractive to creators.

The new feature could make both Instagram and Facebook more competitive with YouTube and TikTok, where episodic content is already popular. 'Series' gives creators the ability to keep audiences more engaged by providing them with a reason to return to the platform regularly.