Plex adds social features ahead of lifetime subscription price hike

Media streaming platform Plex has introduced new social features, aiming to compete with Reddit-like platforms. The updates coincide with a significant price increase for its lifetime subscription.

Media streaming platform Plex announced on Wednesday several new social features that position the company in direct competition with Reddit and film platform Letterboxd. The changes come as the company prepares for a significant price increase to its lifetime subscription package.

Plex has undergone remarkable development in recent years — from an original personal media server, it has become a comprehensive streaming hub offering ad-supported content and movie rental options. New social features represent the next step in the platform's expansion strategy.

The aim of the new features is to give users the ability to share their viewing experiences, rate films and series, and interact with other film enthusiasts in the community — similar to what Letterboxd and Reddit offer. This direction suggests that Plex wants to keep users on the platform longer by creating a social layer on top of existing media content.

The price increase primarily affects users considering purchasing a lifetime Plex Pass. The company has indicated that there is still time to buy the package at the current price before the changes take effect. The lifetime Plex Pass subscription has been a popular choice among users who use the platform intensively.