Vertu launches AI-powered luxury foldable phone for CEOs at $6,880

Luxury phone brand Vertu has unveiled a new AI-powered foldable smartphone targeting business executives, starting at $6,880. Built on the open-source Hermes project, the device combines AI-agent workflows with enterprise integrations and premium materials. The company is pitching the handset as a command centre for CEOs and top-level managers.

Luxury smartphone maker Vertu has unveiled its latest flagship device — an AI-powered foldable smartphone aimed squarely at corporate executives, with prices starting at $6,880. The company is positioning the handset as a portable command centre for CEOs and senior business leaders who want cutting-edge artificial intelligence tools wrapped in ultra-premium finishes.

AI at the Core

The device is built on top of the open-source Hermes project, which serves as the foundation for its AI-agent capabilities. Rather than simply offering a voice assistant, the phone is designed to handle complex multi-step workflows autonomously — scheduling, summarising documents, and connecting to enterprise software platforms without requiring manual input at every step.

The Hermes-based architecture allows the phone to integrate directly with corporate tools and data systems, making it a potential alternative to traditional laptop-based workflows for executives who are constantly on the move. Vertu says the AI layer can adapt to individual business contexts over time, learning preferences and automating repetitive decision-making tasks.

Premium Hardware Meets Enterprise Software

Vertu has long been known for handcrafted phones featuring exotic materials such as titanium frames, sapphire crystal screens, and hand-stitched leather. The new foldable continues that tradition while layering enterprise-grade software on top. The starting price of $6,880 places it firmly at the very top of the luxury smartphone market, well above competitors like Samsung's Galaxy Z Fold series.

The launch reflects a broader trend in the premium device segment, where manufacturers are increasingly trying to justify high price tags not just through materials but through exclusive software ecosystems. Whether Vertu's AI-first approach will resonate with its target audience of wealthy executives remains to be seen, but the company is clearly betting that the fusion of luxury craftsmanship and agentic AI represents the next frontier in ultra-premium mobile technology.