VivaTech: Europe offers an alternative model for artificial intelligence development

The global race in artificial intelligence is often portrayed as a struggle between the US and China. At the VivaTech conference, Europe is set to defend a different approach to AI development.

At the VivaTech technology conference in Paris, Europe intends to make the case that artificial intelligence development does not have to follow the Silicon Valley model. The world's largest artificial intelligence race is typically portrayed as a two-sided confrontation between the US and China, but Europe wants to demonstrate that there is a third way.

Europe versus Silicon Valley

Europe's approach to artificial intelligence differs from the US in several important respects. While American tech giants like OpenAI, Google, and Meta focus primarily on rapid growth and market share, Europe's priorities are regulation, data protection, and ethical principles. The EU's artificial intelligence law is among the world's first comprehensive AI regulations and sets clear rules for the use of artificial intelligence at different risk levels.

European startups and technology companies must operate in a more stringent regulatory environment, which some believe hinders innovation, while others argue it creates a more trustworthy and sustainable artificial intelligence ecosystem. VivaTech is a platform where Europe wants to demonstrate that responsible innovation does not mean falling behind.

Is a different model viable?

The question is whether Europe's third way is viable in global competition. Europe lacks US and China-scale artificial intelligence investments, and the continent has few companies developing large language models. At the same time, Europe has a strong scientific base and growing interest in practical AI applications in healthcare, manufacturing, and the public sector.

The VivaTech conference takes place at a time when AI geopolitics has become more important than ever. US export restrictions on chips, Chinese countermeasures, and Europe's desire to maintain technological independence create a complex landscape where each region must find its own place.